When you are designing a website, it’s important to think about the experience of the user. Though you will want the website to look great and reflect the brand, there should be a lot of focus put onto user experience. After all, you want visitors to return time and time again rather than going elsewhere. When the UX of a website isn’t good, you run the risk of driving visitors away and towards your competitors. Not only does this increase the bounce rate, something you need to avoid if you want good search engine optimization results, but it also reduces the chances of someone making a purchase. When UX is good, the chances of converting a lead into a sale is much higher. There are a lot of common UX mistakes a business should avoid, such as making it difficult for a visitor to navigate the website and overwhelming them with too much text. You should also avoid placing call to action buttons in hard to see places and slow load times. These are all ways to improve the UX of a website, but the help doesn’t stop there.
How to Improve the UX of Any Website
There are a number of ways to improve the user experience of a website, some of which will apply for your website and some of which won’t. However, all of those listed below work for any business and any industry.
- Understand Your Users – When you are designing and developing a website, it’s important to think about the specific people who are likely to use it. This means thinking about the target audience and potential customers. Consider whether they are likely going to want an abundance of text, or images and videos. Think about whether they will be mainly using the website on their mobile device, or whilst sitting on a desktop at work. The way that people use any website, including http://ultimatebanners.co, will vary hugely depending on how they visit it. This is why it’s important to take mobile use into account. Though you can use analytics to see who is using the website and when, it’s a lot more beneficial to talk to users directly. With more information, you can make informed improvements to the design.
- Listen to Your Users – One of the most beneficial things you can do in regards to UX is listen to the people using the website. When a website is designed, it’s important to bring together a range of techniques that you think will work well for customers. However, that’s not to say that changes cannot be made. Once they are using the website, users may realise it’s difficult to search for products or hard to find the contact form. If you receive any complaints or feedback from website users, take what they have said into account and make the necessary changes. Not only does this improve UX but it shows that you care about their online experience, something that not all businesses can say. There has to be a balance between what you want in a website and what your customers need.
- Test Out Mobile Websites When You’re Out and About – A lot of people make the mistake of testing a mobile website when they are sitting behind a desk. However, this isn’t a great way of finding out what works and what doesn’t. When you are testing a mobile website or looking to see how responsive a website is on a mobile device, get out and about. You need to see whether the UX is good when someone is trying to navigate the website from anywhere, even when they are walking around or in a rush. Test the UX of a website in different places and at different times, as this is how your customers will be using it.
- Add Relevant Animation – If you really want a user to have a good website experience, go the extra mile and add something special. Rather than sticking to standard graphics and images, add some lighthearted animation. Animations are memorable, enjoyable and they help a website to stand out from the rest. Though you should avoid bombarding the audience by adding too much, a little bit of animation throughout the website can look impressive. Of course, it’s important for animation to be relevant and somewhat related to the business or what you offer.
- Focus on Content and Copy – When it comes to good UX, you need to think about the content and copy on the website. After all, this is what provides customers with the information they are looking for. Avoid adding too much text to a web page and keep things simple, otherwise a user may head elsewhere. You want to avoid confusing users with a tonne of text, as they are likely going to only be interested in key pieces of information. It’s also a good idea to think about how the text looks, such as the size and font choice. Everything written on a website should be easy to read and easy to understand, which means creating small paragraphs and ensuring everything can be scanned quickly. It’s a good idea to add headings and subheadings, as this helps the content to appear organised and easy to manage. You don’t want someone to arrive on the website and immediately click off, simply because the text didn’t appear to be user friendly.
Though the tips listed above are all relatively simple and easy to implement, they can make a huge difference to the UX of a website. Don’t underestimate the impact great content can have and don’t assume everyone uses a website on their desktop. It’s very easy to assume that you know best when it comes to designing a website for your business, but nobody knows better than your customers and potential customers. A website is often the first thing someone sees of a business or brand, and first impressions really do count.