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John Novak

27 posts
John Novak is a growth and profit consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on growing your company the right way, increase your company's productivity and improve business operations.
  • Email Marketing
  • Lead Generation
  • Marketing Strategy
  • 2.0K views
  • 5 minute read

Don’t Underestimate the Value of Drip Campaigns in B2B Marketing

  • John Novak
  • February 27, 2020
Email marketing is still a very effective marketing tactic with a relatively low cost and high ROI. Sure, it is not as sexy as Instagram, or as trendy as LinkedIn,…
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  • Marketing Strategy
  • 1.7K views
  • 9 minute read

Important Digital Marketing Trends In 2020

  • John Novak
  • February 13, 2020
Another year is coming, and in the digital marketing environment, probably 2020 as the start of a new decade will be one of the most significant years in the past…
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  • Top Marketing Tools
  • 1.8K views
  • 9 minute read

5 Best Photoshop Alternatives in 2020

  • John Novak
  • January 31, 2020
When it comes to photo editing and graphics design software, Photoshop is still widely regarded as the benchmark, most ‘complete’ solution but it’s certainly not perfect by anyone’s standard. For…
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  • Web-Design
  • 1.6K views
  • 5 minute read

5 UX Tips Applicable To Every Website

  • John Novak
  • November 13, 2019
When you are designing a website, it’s important to think about the experience of the user. Though you will want the website to look great and reflect the brand, there…
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  • Email Marketing
  • 1.9K views
  • 14 minute read

Best Email Marketing Tools for Small Business

  • John Novak
  • October 2, 2019
One important thing to note when considering an email marketing tool for small business is that a good email marketing platform for one business might not be a good fit…
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  • E-commerce
  • 1.5K views
  • 11 minute read

5 Of The Best Shopify Alternatives in 2020 Compared

  • John Novak
  • September 28, 2019
Shopify is currently the most popular website building platform for eCommerce, with over half a million online stores today powered by Shopify, and over $40 billion in transactions on these…
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  • Lead Generation
  • 1.7K views
  • 9 minute read

B2B Lead Generation Trends in 2020

  • John Novak
  • September 22, 2019
B2B Marketing Trends To Expect in 2020 Before we can properly formulate a B2B lead generation strategy for 2020, we have to understand the possible B2B marketing trends in 2020…
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  • Uncategorized
  • 1.5K views
  • 7 minute read

Best Slack Alternatives 2020

  • John Novak
  • August 20, 2019
Slack is certainly one of if not the most popular team chat and collaboration tools out there, offering real-time text, video, and voice chat, file-sharing, searchable message thread, and various…
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  • Content Marketing
  • Top Companies
  • 3.9K views
  • 7 minute read

Top 5 Content Marketing Agencies in 2020

  • John Novak
  • July 26, 2019
Content marketing is now the primary approach of digital marketing in various industries.  Customer behaviors have dramatically changed especially since the advent of social media: they actively resist advertisements and…
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  • PPC
  • Social Media
  • 1.8K views
  • 5 minute read

How To Implement and Optimize a Facebook Retargeting Campaign

  • John Novak
  • July 5, 2019
Retargeting has been the buzzword of the digital marketing world in recent years. In essence, retargeting is showing relevant ads to the audience who have visited your site, and/or have…
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