Social media is the new king of the marketing world. Not only is it affordable, but it is also far effective for reaching the young generation. Moreover, there is also a decent presence of the older generation on social media networks as well. According to the stats, 90.4% of Millennia’s, 77.5% of Gen X, and 48.2% of Baby Boomers are active social media users. On average, each user spends about 3 hours daily on these online platforms.
The Marketing potential of these digital media networks is limitless. Digital marketers are leaving no stone unturned in making the most out of these digital golden mines. Social media platforms provide multiple ways to promote services. But to be able to utilize the potential of the medium fully, a brand needs to hire:
- Graphic designers
- Social Media Marketers
- Digital Media Planners
- Copywriting services
However, in this blog, we will be strictly discussing the ways a brand can get maximum reach and shares with the help of powerful copywriting.
Keep the Copy Precise and To the Point
It is a busy world; people don’t have all day to read an ad post. To be precise, they just have few seconds to spare; and that too, if the ad is worth looking at.
A copywriter writing for social media ads needs to master narrating the entire story while keeping it concise. The fewer the words, the easier it will be for the designer to compose them into the design.
Wordy copies are not only ineffective; they ruin the design aesthetics as well.
Be Creative with the Words
Copywriting is all about wild imagination and out of the world creativity.
Everyone can write a line describing the product, but a few have the vision to describe it in a way that will make the product look larger than life. You can create a stunning creative with the best design sense, but without a hooking copy it won’t create the impact you are looking for.
Copywriting services charge a premium for social media ad copies because they exactly know the amount of brainstorming it requires to come up with staggering taglines.
Follow Brand Guidelines
A copywriter needs to be aware of the brand guidelines. A brand is like a personality and a writer needs to write the ad copies accordingly.
Choosing words that don’t go with a brand persona can really hurt brand equity. Moreover, a sudden shift in the tone can also confuse the consumers.
Create Balance between Quality and Quantity
The dynamics of digital and conventional media are different. Back in the old days, a writer had enough time to focus on the quality of the ads. They had all the time in the world, but now things are not that easy.
A digital copywriter needs to meet certain deadlines; therefore, it is best that a copywriter create a balance between quantity and quality. Otherwise, keeping up with the fast-paced digital era is impossible.
Establish Your Goals
Before writing an ad copy, determine the purpose that it needs to fulfill.
Do you want to create awareness, engagement, or leads? After deciding on the goal, go ahead, and write the ad copy. Without setting a goal, you will end up with a poorly performing ad post.
Always Proofread Your Work
Social media is a very unforgiving platform; one mistake and you will go viral.
Grammatical mistakes can immensely hurt a brand’s reputation. So it is a good practice to always reread your work for any blunder. If you have a team of writers, it will be best to check each other’s work.
Copy Must Sync With the Visuals
Social media is a very unforgiving platform; one mistake and you will. The best creative is the one that has harmony across the canvas. Everything should be aligned and sharp.
The copy is also part of the creative asset; therefore, it should sync with the design elements. Copy and design are like husband and wife; they complete each other. There are certain aspects of design that copy explains and vice versa.
Relate Your Copy to the Ongoing Trends
The best and easiest way of getting a massive amount of shares and engagement is to relate your ad copies to the ongoing viral trends.
It won’t be difficult to find a viral topic as social media is full of them. All you need to do is go on Twitter, Reddit, or Google trends; you will get a bunch of ideas for your ad copies.
Engage the Audience
Social media is a two-way communication platform. You need to engage the audience with relevant content.
You need to write as you are addressing a large crowd who have just gathered to listen to your thoughts. Unless and until you don’t treat your ad campaigns as a medium of conversation, you will always fail.
Tell Them a Story
We know that it sounds a little weird; how can you tell a story in just a few words? Well, you can! All you need to do is find one.
A story doesn’t mean writing thousands of words; what it means is to express the experience that your brand provides. And honestly, it can be described in a few words.
Wrapping It Up
‘Brands that ignore social media marketing will be ignored by the people.’
Initially created for the students to connect, social media has now become the most effective tool to market a business online.
According to stats, social media ad spending would reach $43 billion in 2020, despite the ongoing pandemic. There is no doubt that social media will take over conventional media in the near future. The question is: are you ready for the digital transition?
Change is the only constant, and the brands that don’t adapt to these changes suffer badly. Copywriting is the soul of an ad campaign; you cannot simply create an impact without the magic of words.
Therefore, we always recommend brands to focus on their ad copies and hire copywriting services if they don’t have in-house creative writers.
John Novak
