marketing analytics Archives - Marketing Unfolded

Analytics

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10 Important Marketing Effectiveness Metrics To Measure

John Novak
June 27, 2019

Measuring marketing effectiveness is all about measuring the right numbers. Having your brand featured by a famous website is certainly nice, but it is not a measurable metric. Instead, marketing…

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Analytics

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5 minute read

Pros and Cons of 5 Most Popular Marketing Attribution Models

John Novak
June 27, 2019

Setting up the proper attribution is highly essential for any marketing analytics. With a proper marketing attribution model, marketers can measure the ROI of their channels and campaigns, and optimize…

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